As President of the Women in Business club, I lead a 4-member executive board, overseeing the engagement and growth of over 200 members. I focus on fostering women’s leadership and enhancing professional development opportunities. Each semester, I organize a series of high-impact workshops, keynote speaker events, and networking sessions, providing members with direct access to industry leaders and alumni. Additionally, I spearhead strategic initiatives to increase the club’s visibility, including targeted social media campaigns, collaborations with other student organizations, and innovative advertising efforts. These initiatives significantly expand our reach, amplify member participation, and solidify our position as a leading professional organization on campus.

I provided direct support to senior marketing leads, assisting in strategy development and execution across multiple initiatives. Utilizing Asana to manage projects and streamline workflows, I ensured the timely completion of marketing tasks. Additionally, I created and edited website content, including blog posts, articles, and multimedia elements, to drive traffic and increase user engagement. My proficiency in Microsoft Excel, Word, and PowerPoint allowed me to manage and analyze data, generate reports, and develop compelling marketing presentations. I maintained and updated an Excel database with 3,000+ data points, ensuring data accuracy and reliability. Furthermore, I assisted in designing marketing materials such as presentations, reports, and digital content to enhance brand visibility. Collaborating with cross-functional teams, I contributed to the development of engaging social media content and promotional materials, supporting broader marketing objectives.